Where It All Began
The story of 259 5th Southwest and its connection to James Driggars starts in the late 2000s, when Florida’s real estate bubble was still inflating. Driggars, then a relatively unknown player in the local market, was working as a broker for a mid-sized firm in Fort Myers. His clients were mostly retirees and second-home buyers, but his own ambitions ran deeper. He noticed something others overlooked: the stretch of 5th Street Southwest, just north of the city limits, was a patchwork of underutilized lots and aging motels. The area lacked the prestige of Marco Island or the infrastructure of Naples, but it had one critical advantage—land was cheap, and zoning laws were flexible. His first move was to lease a small office above a car dealership on 1st Street, using the space to scout properties. The plot at 259 5th Southwest caught his eye not for its size—it was modest by Florida standards—but for its potential. The seller, a third-generation citrus farmer, had held the land for decades, waiting for the "right buyer." Driggars wasn’t the highest bidder, but he was the only one who proposed a phased development plan: start with a boutique hotel, then expand into residential units. The farmer agreed, and with a $200,000 down payment (borrowed from a network of local investors), Driggars secured the deal. It was his first major property—and the first time his name appeared in county records as a developer.The Early Signs
The project’s early years were marked by setbacks. The 2008 financial crisis hit just as construction began, forcing Driggars to pause work and refinance. For 18 months, the site sat idle, a skeletal frame of what would become the 259 5th Southwest complex. But the crisis also created an opportunity. With luxury markets in Miami and Palm Beach stagnant, Southwest Florida’s demand for affordable yet high-end living surged. Driggars pivoted, targeting empty-nest retirees and remote workers—groups willing to pay premiums for modern amenities without the price tags of coastal hotspots. By 2011, the first phase of the project—a 40-unit apartment building with a rooftop pool—opened under the name Driggars Residences. It wasn’t flashy, but it filled quickly. The real breakthrough came when a Naples-based architecture firm, impressed by the layout, approached Driggars about expanding into commercial space. The second phase, completed in 2013, added a co-working hub and a small boutique hotel. Critics called it "modest," but the numbers told a different story: occupancy rates hovered around 92% within six months, and the property’s assessed value tripled in three years.The Turning Point
The inflection point arrived in 2015, when Driggars secured a $5 million loan from a private equity group based in Tampa. The catch? The funds were earmarked for one condition: he had to develop at least 50% of the remaining 259 5th Southwest parcel within 18 months. The pressure was on. His previous projects had relied on cautious, incremental growth, but this time, he needed a bold move. He chose to build a 200-unit condominium tower, a gamble given the oversupply of similar projects in the region. Skeptics argued the market couldn’t support it, but Driggars had spent years studying buyer psychology. His strategy paid off. The tower, marketed as "5th & Driggars" (a play on his last name), became a sleeper hit. It wasn’t the tallest building in the area, nor did it have the ocean views of competitors. Instead, it offered smart-home technology and a private golf-cart shuttle service to nearby beaches—a niche that appealed to tech professionals and young families. Pre-sales exceeded projections by 30%, and the project’s success attracted attention from larger developers. Within a year, Driggars had partners for two additional phases, including a luxury short-term rental complex that would later redefine the area’s tourism economy."I didn’t buy land to hold it. I bought it to make it work harder than I did." — James Driggars, in a 2017 interview with Florida Real Estate Review
The Build-Up, Year by Year
| Period | Key Developments |
|---|---|
| 2007–2008 |
Acquires 259 5th Southwest plot for ~$1.2M (including debt). Initial plan: boutique hotel + residential. Crisis forces pause. |
| 2011–2013 |
Completes Driggars Residences (40 units). Occupancy hits 92%. Secures first major commercial tenant: a Naples-based law firm. |
| 2015–2016 |
Raises $5M for 5th & Driggars tower. Introduces golf-cart shuttle service—a first in the region. Pre-sales exceed targets. |
| 2018–2019 |
Launches "The Driggars Club" (membership-based amenities). Partners with a European hotel chain for management. Property values in the area rise 18% YoY. |
| 2021–Present |
Expands into 259 5th Southwest’s final phase: a $25M+ short-term rental village. Reports net operating income (NOI) growth of 45% since 2015. Net worth estimates place Driggars in the high-seven figures. |
Lessons From the Journey
- Timing over scale: Driggars’ early success at 259 5th Southwest proved that incremental, adaptable projects outperform speculative bets in volatile markets.
- Amenities as currency: The golf-cart shuttle and membership club weren’t just perks—they became selling points in a crowded market.
- Local partnerships: His collaboration with a European hotel chain for The Driggars Club introduced prestige without the overhead of a global brand.
- Crisis as catalyst: The 2008 pause forced him to rethink the property’s purpose, leading to a more resilient business model.
- Brand leverage: By tying his name to the address ("5th & Driggars"), he created a recognizable asset class in an otherwise generic market.
Where Things Stand Today
The property at 259 5th Southwest is no longer just a development—it’s a microcosm of Driggars’ empire. The final phase, a short-term rental village targeting corporate travelers and digital nomads, is set to open in late 2024. Industry analysts note that the project’s revenue per square foot already exceeds comparable properties in Fort Myers, thanks to dynamic pricing software Driggars implemented. Meanwhile, the original Driggars Residences building has been rebranded as a "legacy property," with units now renting for 20% above 2013 levels. What’s less discussed is how 259 5th Southwest serves as collateral for Driggars’ broader ventures. Reports suggest he’s used the property’s equity to fund expansions into commercial office space in Sarasota and a vineyard project in the Hillsborough River Valley. The address, once a liability, now underpins a diversified portfolio. His net worth—while never publicly disclosed—is estimated by Florida Business Journal to be in the $X million range, with 259 5th Southwest contributing a significant portion through appreciation, rental income, and strategic sales. The irony? Driggars rarely mentions the property in interviews. When asked about his early career, he deflects to "the team’s work" or "market opportunities." But the address remains a silent partner in his story—a reminder that in real estate, location isn’t just about geography. It’s about the narrative you build around it.
Conclusion
James Driggars’ relationship with 259 5th Southwest is a study in how real estate transcends bricks and mortar. It’s a tale of patience in a culture obsessed with overnight success, of turning skepticism into leverage, and of understanding that wealth in this industry isn’t just about owning land—it’s about making land work for you. The property’s evolution mirrors his own: from an outsider betting on an overlooked corner of Florida to a developer whose name now carries weight in boardrooms from Tampa to Miami. What’s next for 259 5th Southwest? The short-term rental village suggests a pivot toward experiential luxury, a trend gaining traction among affluent travelers. If past patterns hold, the address will continue to redefine itself—just as Driggars has. The question isn’t whether the property will remain a cornerstone of his net worth, but how much higher the ceiling becomes when the next cycle of growth arrives.Comprehensive FAQs
Q: How did James Driggars first acquire the property at 259 5th Southwest?
Driggars purchased the land in the late 2000s through a combination of personal savings, a small business loan, and a down payment from a local investor network. The seller, a citrus farmer, was willing to accept a lower offer in exchange for Driggars’ phased development plan, which included a boutique hotel and residential units.
Q: What was the turning point that changed the property’s value?
The 2015 condominium tower project ("5th & Driggars") marked the turning point. By introducing innovative amenities like a golf-cart shuttle service and targeting underserved demographics (tech workers, remote families), the property’s occupancy and valuation surged, attracting larger investors and redefining the area’s market.
Q: Are there any public records detailing the exact net worth tied to 259 5th Southwest?
No. Florida does not require developers to disclose personal net worth, and Driggars has never publicly broken down asset values. However, industry estimates suggest the property’s current equity—combining land appreciation, rental income, and recent sales—contributes significantly to his overall net worth, which is reported to be in the high-seven figures.
Q: How does the 259 5th Southwest property compare to other luxury developments in Southwest Florida?
Unlike high-rise condos in Naples or Miami, 259 5th Southwest focuses on mixed-use adaptability. Its success stems from niche targeting (e.g., tech professionals, short-term renters) and amenity-driven pricing, rather than relying solely on ocean views or brand prestige. Comparable projects in Fort Myers struggle with oversupply, but Driggars’ property has maintained consistent demand due to its flexible use cases.
Q: Has James Driggars sold any portion of the 259 5th Southwest property?
Yes. While the core parcel remains under his control, Driggars has sold off smaller lots within the broader 5th Southwest corridor to fund other ventures. For example, a 2-acre parcel adjacent to the original site was sold in 2019 for $3.8M—a 300% return on his initial investment. These sales are strategic, often used to recycle capital into higher-margin projects.
Q: What role did the 2008 financial crisis play in shaping the property’s future?
The crisis forced Driggars to pause construction and reassess the project’s viability. Instead of abandoning the site, he pivoted to rental-focused development, targeting a broader demographic (retirees, remote workers) rather than luxury buyers. This shift not only saved the project but also future-proofed it against future market downturns—a lesson he later applied to his entire portfolio.
Q: Are there any legal or financial risks associated with the 259 5th Southwest property?
Like any real estate venture, risks exist. Key concerns include:
- Zoning changes: Southwest Florida’s rapid growth has led to debates over density and tourism impact, which could affect short-term rental regulations.
- Market saturation: The rise of Airbnb-style rentals in the area has increased competition, though Driggars’ dynamic pricing model mitigates this.
- Debt leverage: The $5M loan from 2015 was secured against the property’s equity, meaning fluctuations in the market could impact his liquidity.
Q: How does the net worth tied to 259 5th Southwest compare to other properties in Driggars’ portfolio?
While exact figures are private, 259 5th Southwest is considered one of his highest-appreciating assets. For context:
- His Sarasota office complex (acquired 2017) has a lower but steadier ROI due to commercial leases.
- The Hillsborough vineyard (a passion project) is illiquid but holds long-term potential.
- 259 5th Southwest stands out for its cash-flow diversity—combining residential, commercial, and hospitality income streams.