Roger Staubach’s name still carries weight in Texas. Eighty-four years old, the man who led the Dallas Cowboys to two Super Bowl victories in the 1970s hasn’t vanished into retirement. If anything, his post-football life has become a study in quiet persistence—part business magnate, part philanthropist, part occasional public figure. The question what is Roger Staubach doing now isn’t just about filling time; it’s about understanding how a figure who defined an era has adapted to the next. His story isn’t one of fading relevance but of strategic reinvention, where football remains the foundation but the rest is built on legacy, influence, and a network honed over decades. What’s less obvious is how Staubach has maintained this presence without the glare of a quarterback under center. He doesn’t tweet daily or headline viral moments, yet his name still surfaces in boardrooms, charity galas, and even political circles. The key lies in his ability to operate behind the scenes—whether through investments, advisory roles, or the occasional high-profile appearance. For those who remember him as the "Captain America" of the Cowboys, the answer to what Roger Staubach is up to these days might surprise: it’s less about the spotlight and more about the structures he’s helped shape. The myth of the retired athlete fading into obscurity doesn’t apply here. Staubach’s post-NFL career has been methodical, leveraging his brand not for fleeting trends but for enduring value. His current activities reflect a man who treats his public image as an asset—one that’s been carefully cultivated over years. To separate fact from assumption, though, requires parsing the visible from the obscured. What’s undeniable is his enduring connection to Dallas, where his influence stretches beyond the stadium.

Common Myths About Roger Staubach’s Current Life

The assumption that Staubach’s post-football years are defined by golf outings and occasional Cowboys nostalgia overlooks the depth of his engagements. Many still picture him as a relic of the 1970s, a figure pulled out for throwback events rather than a man actively shaping industries. The reality is far more nuanced. His name appears in financial disclosures, corporate boardrooms, and philanthropic initiatives with far greater frequency than most realize. The question what is Roger Staubach doing now often gets reduced to "Is he still involved in football?" when the truth is broader—and more strategic. Another persistent myth is that his business ventures are a sideshow, a way to monetize his fame rather than build something substantial. In truth, Staubach’s investments—particularly in real estate and hospitality—have been deliberate plays for long-term stability. His portfolio isn’t about quick profits but about assets that align with his values and Dallas’s growth. The confusion stems from the fact that he doesn’t seek the limelight for these endeavors, preferring to let his reputation speak for itself.

Myth 1: He’s Mostly a Golfing Retiree

Staubach does play golf—often at the prestigious Hillcrest Country Club in Dallas, where he’s a member—but framing him solely as a golfer ignores the scope of his other commitments. His schedule includes board meetings, charity fundraisers, and occasional media appearances, none of which revolve around the fairways. The image of the retired athlete tending to a hobby obscures the fact that his time is divided among business, philanthropy, and maintaining his public profile. What’s clear is that golf is a personal passion, not the centerpiece of his current life. The misconception also stems from how retired athletes are often stereotyped. Staubach’s peers—like other NFL legends—might be content with occasional cameos, but his approach has been more calculated. He hasn’t traded his influence for a quiet life; instead, he’s ensured that his name remains tied to ventures that carry weight. The answer to what Roger Staubach is doing now isn’t about leisure but about legacy management.

Myth 2: His Business Interests Are Just for Show

Staubach’s investments—particularly in real estate and hospitality—are frequently dismissed as vanity projects, a way to keep his name in the news. The reality is more grounded. His real estate holdings, for instance, include properties in Dallas and Austin, often acquired with an eye toward long-term appreciation and community impact. His involvement with the Staubach Company, a real estate firm he co-founded, reflects a business acumen that extends beyond football. These aren’t just investments; they’re strategic moves in a market he understands intimately. The confusion arises because Staubach doesn’t flaunt these ventures. Unlike some retired athletes who leverage their fame for flashy deals, he operates with discretion. His business partners and associates describe his approach as patient and deliberate. The question what is Roger Staubach doing now in the business world isn’t about spectacle but about sustainable growth—something that doesn’t always make headlines but builds enduring value.

Myth 3: He’s Stepped Away from Public Life Entirely

Staubach still makes public appearances, though they’re carefully selected. He attends Cowboys events, participates in charity galas, and occasionally speaks at business conferences, but his presence is measured. The myth that he’s disappeared from public view ignores how selectively he engages. His social media activity is minimal, but his name still surfaces in high-profile contexts—whether through endorsements, board appointments, or philanthropic efforts. The key is that he controls the narrative, ensuring his public persona aligns with his private objectives. The perception of withdrawal also stems from the fact that he doesn’t seek the spotlight for its own sake. Unlike athletes who chase viral moments, Staubach’s public engagements serve a purpose—whether it’s reinforcing his brand, supporting a cause, or networking with influential figures. The answer to what Roger Staubach is up to these days isn’t about constant visibility but about strategic visibility.

What Holds Up to Scrutiny

At the core of Staubach’s current life is his role as a business leader and philanthropist. His real estate ventures, for example, aren’t just about profit; they’re tied to urban development in Texas, where his influence helps shape communities. His philanthropy, meanwhile, is both personal and institutional. Through the Staubach Family Foundation, he supports education, healthcare, and veterans’ causes, often quietly but with significant impact. The evidence shows a man who has transitioned from athlete to influencer, using his platform for causes he believes in. What’s verifiable is his continued involvement with the Cowboys organization, though in a non-playing capacity. He remains a respected figure within the franchise, offering insights and occasionally participating in events. His name also appears in financial disclosures related to his business interests, confirming that he’s far from retired. The question what is Roger Staubach doing now finds its most concrete answers in these areas: business, philanthropy, and the occasional high-profile appearance.

"Roger’s always been about substance over style. That’s why you don’t see him chasing trends—he’s building things that last." — Former Staubach Company executive

Common Belief	What the Evidence Says
He’s retired from everything but golf.	He remains active in real estate, philanthropy, and occasional public engagements.
His business ventures are just for fame.	His investments are strategic, often tied to long-term growth and community impact.
He avoids public appearances entirely.	He selects engagements carefully, focusing on causes and networks that align with his values.
His influence is fading.	His name still carries weight in Dallas’s business and philanthropic circles.

Why the Confusion Persists

Part of the confusion stems from how retired athletes are often perceived—either as relics of their prime or as figures who must constantly perform to stay relevant. Staubach doesn’t fit neatly into either category. He doesn’t seek the limelight for its own sake, nor does he disappear entirely. His approach is one of controlled visibility, where his name appears in the right contexts without the need for constant promotion. Another factor is the nature of his current work. Unlike athletes who transition into media or endorsements, Staubach’s post-football career has been built on quiet influence. His business and philanthropic efforts don’t always make headlines, which can lead outsiders to assume he’s stepped back. The reality is that he’s operating in spaces where his presence is felt more than seen—boardrooms, charity events, and behind-the-scenes negotiations.

Conclusion

Roger Staubach’s story isn’t about fading into the past but about evolving within it. The question what is Roger Staubach doing now reveals a man who has turned his legacy into a tool for impact—whether through business, philanthropy, or the occasional public appearance. He hasn’t retired; he’s repurposed his influence. For those who remember him as a football icon, the answer might be surprising: his most significant work is happening off the field, where his name still carries weight. What’s clear is that Staubach’s approach to his post-football life has been deliberate. He hasn’t chased trends or sought constant attention; instead, he’s built a portfolio of interests that reflect his values and his understanding of Texas’s growth. The result is a figure who remains relevant not because he’s constantly in the news, but because he’s consistently making a difference—even if it’s not always in the spotlight.

Comprehensive FAQs

Q: Is Roger Staubach still involved with the Dallas Cowboys?

A: While he’s no longer a player or coach, Staubach maintains ties to the Cowboys organization. He occasionally attends events, offers insights in a non-playing capacity, and remains a respected figure within the franchise. His involvement is more symbolic and advisory than operational.

Q: What businesses is Roger Staubach currently running?

A: Staubach is involved in real estate through the Staubach Company, which has holdings in Dallas and Austin. He’s also engaged in hospitality ventures and has investments in other sectors, though he operates with discretion, avoiding the public eye for these activities.

Q: How active is Roger Staubach on social media?

A: Staubach’s social media presence is minimal. He doesn’t post frequently or engage in viral trends, preferring to maintain a low-key online profile. His public appearances are more likely to be in person at events rather than through digital platforms.

Q: What charitable causes does Roger Staubach support?

A: Through the Staubach Family Foundation, he supports education, healthcare, and veterans’ causes. His philanthropy is often quiet but impactful, focusing on organizations that align with his personal and professional values.

Q: Does Roger Staubach still play golf regularly?

A: Yes, Staubach is an avid golfer and a member of the prestigious Hillcrest Country Club in Dallas. While golf is a personal passion, it’s not the sole focus of his current life—he balances it with business and philanthropic commitments.

Q: Has Roger Staubach written or published anything recently?

A: Staubach has contributed to books and articles over the years, often reflecting on leadership and football. While he hasn’t released a major new publication in recent years, his insights occasionally appear in business and sports media, particularly in Texas.

Q: What’s the biggest misconception about Roger Staubach’s current life?

A: The most common misconception is that he’s retired from everything but golf. In reality, he remains active in business, philanthropy, and selective public engagements, operating with a focus on substance over spectacle.

Q: How does Roger Staubach’s influence compare to other retired NFL legends?

A: Unlike some retired athletes who transition into media or endorsements, Staubach’s influence is more behind-the-scenes. His impact is felt in business, philanthropy, and Dallas’s cultural landscape, rather than through constant public appearances or viral moments.