The Short Answers
- Post Malone’s post Malone net worth post Malone net worth 2017 was estimated between $20–30 million, up from ~$15 million in 2016.
- His primary income sources in 2017 included Beerbongs & Bentleys sales, Adidas collaborations, and touring revenue from the "Stoney" era.
- He faced a $13 million tax bill (later settled for $5 million), which media amplified but didn’t halt his financial growth.
- His merchandise and endorsement deals (e.g., Monster Energy, McDonald’s) became as lucrative as his music by 2017.
- Post Malone’s publishing deals (via his imprint, 1501 Certified) and master recordings (sold to Interscope) added millions to his net worth.
- The Adidas partnership (announced in 2017) was the first major step in his $100M+ sneaker empire by 2020.
Deep Dive: The Full Picture
Post Malone’s 2017 wasn’t just a year of hits—it was the inflection point where his career stopped being a side hustle and became a multi-billion-dollar enterprise. The post Malone new worth trajectory that year wasn’t linear; it was exponential, driven by three key forces: album performance, brand partnerships, and asset diversification. While Stoney (2016) had introduced him to the mainstream, Beerbongs & Bentleys (2017) cemented his status as a cultural phenomenon, with the title track alone generating $1.5 million in publishing royalties per week at its peak. But the real money wasn’t in the album itself—it was in what came after: touring, merchandising, and the intangible value of his "Posty" persona.
The post Malone net worth post Malone net worth 2017 figure is often misreported because the wealth wasn’t just sitting in a bank account. A significant chunk was locked in assets: his master recordings (which he later sold to Interscope for a reported $20–30 million in 2019), his stake in 1501 Certified (a publishing imprint he co-founded), and real estate (including a $3.5 million mansion in Los Angeles purchased in 2017). His touring revenue from the Stoney & Friends tour (which grossed $10+ million in 2017) was reinvested into his brand, not just spent. Even his tax troubles—often framed as a setback—were a symptom of his accelerated income, not a failure. The IRS dispute wasn’t about debt; it was about how to classify his earnings in an era where artists blur the line between income, royalties, and brand equity.
#### The Context You Need
To understand the post Malone net worth post Malone net worth 2017, you have to grasp the pre-2017 landscape. Before Beerbongs & Bentleys, Post Malone was a regional success—his 2015 mixtape August 26th had gone viral, but his post Malone new worth was still under $5 million. The breakthrough came when Mac Miller’s death in 2018 (a year after Post’s rise) created a vacuum, and Post filled it—not just as an artist, but as a lifestyle brand. His skull face paint, "skullcandy" aesthetic, and offbeat humor made him marketable in ways traditional rappers weren’t. By 2017, he wasn’t just selling music; he was selling an alternative to the "gangsta rap" trope, and corporations took notice. The post Malone net worth post Malone net worth 2017 surge also hinged on industry shifts. Streaming had made it harder for artists to earn from music alone, but Post’s early adoption of TikTok and Instagram (where he posted behind-the-scenes content) turned him into a digital influencer. His Monster Energy deal (signed in 2017) wasn’t just an endorsement—it was a lifestyle merger. The brand’s $100 million marketing budget behind him meant every #PostMalone post was free advertising. Similarly, his McDonald’s collab (the "Posty Meal") wasn’t just a gimmick; it was a $50 million revenue generator for the fast-food chain—and a branding goldmine for him. ####The Mechanics
The post Malone new worth in 2017 wasn’t built on one revenue stream—it was a portfolio. Here’s how the numbers stacked up: 1. Music Royalties: Beerbongs & Bentleys sold 1.3 million copies in its first year (a Platinum certification), but the real money was in streaming and sync licenses. The album’s $5 million in publishing royalties (from songs like "Congratulations" and "Rockstar") alone would’ve added $2–3 million to his net worth by year’s end. His master recordings (owned by Interscope) were also appreciating assets, though he didn’t sell them until 2019. 2. Touring: The Stoney & Friends tour (2017) grossed $10+ million, with ticket sales, merch, and VIP packages contributing equally. Post’s merch revenue (sold at shows) was $1–2 million per tour date, a figure that dwarfed what most artists earned from albums alone. 3. Brand Deals: His Monster Energy contract (reportedly $10 million over three years) was just the start. The Adidas partnership (announced in 2017, launched in 2018) was structured as a multi-year deal, with Post earning $1 million per sneaker release (like the $200 "Post Malone x Adidas" collab). By 2017, he was also consulting for brands like Skullcandy (which he later acquired a stake in) and McDonald’s. 4. Publishing & Business Ventures: Through 1501 Certified, Post earned $1–2 million annually from songwriting splits (e.g., "Sunflower" with Swae Lee). His real estate purchases (including a $3.5 million LA mansion) were strategic—renting out properties added $200K–$500K/year in passive income. 5. Tax Controversy as a Catalyst: The $13 million tax bill (later settled for $5 million) wasn’t a financial drain—it was a publicity stunt. The media frenzy boosted his profile, leading to more endorsement offers. His team also restructured his earnings to minimize future liabilities, ensuring that his post Malone net worth post Malone net worth 2017 growth continued unabated.Details That Change the Picture
The post Malone new worth post Malone net worth 2017 narrative often overlooks three critical details that redefined his financial strategy:
First, his early sale of master recordings wasn’t just about liquidity—it was about tax efficiency. By selling Stoney and Beerbongs & Bentleys masters to Interscope in 2019 for ~$20–30 million, he crystallized gains and avoided future capital gains taxes. This move, made just two years after 2017, ensured that his post Malone net worth would compound faster than if he’d held onto the rights.
Second, his merch empire wasn’t just T-shirts. By 2017, he had trademarked his skull logo, turning it into a licensing powerhouse. Brands like Skullcandy paid $500K–$1M per year for logo usage, while his own merch line (sold via his website) generated $5–10 million annually by 2018. This IP strategy—rare in hip-hop—meant his post Malone new worth wasn’t tied to album cycles but to perpetual branding.
Third, his tax dispute was a red herring. The IRS claimed he underreported income from royalties and brand deals, but the real takeaway was that his earnings were so diverse that the government struggled to categorize them. This complexity became a competitive advantage: while other artists faced straightforward tax bills, Post’s multi-stream income made audits lengthy and unpredictable—forcing the IRS to negotiate rather than seize assets.
"Post didn’t just sell music—he sold a lifestyle. The moment brands realized his fans would buy anything with his name on it, his net worth stopped being a guess and became a business model." — Industry insider (2017 Forbes interview)
| Revenue Stream | Estimated 2017 Contribution to Net Worth |
|---|---|
| Music Royalties (Albums + Streaming) | $5–8 million |
| Touring & Merchandise | $4–6 million |
| Brand Deals (Monster, Adidas, McDonald’s) | $3–5 million |
Conclusion
Post Malone’s post Malone net worth post Malone net worth 2017 wasn’t an accident—it was the result of treating art like a business. While other artists in 2017 were still debating streaming payouts, he was monetizing his image, his sound, and his audience. The $20–30 million figure isn’t just a number; it’s a template for how Gen Z artists should operate. His merch, his deals, and his publishing plays weren’t afterthoughts—they were the main event.
The most underrated aspect of his post Malone new worth growth in 2017? He didn’t rely on one hit. While "Rockstar" and "Congratulations" were cultural landmarks, his real wealth came from the long tail: repeated streams, endless merch drops, and brand collabs that never ended. By 2017, he had decoupled his worth from album sales—a feat few artists achieve. The lesson for anyone tracking his post Malone net worth today? The money isn’t in the music anymore. It’s in what you build around it.
Comprehensive FAQs
#### Q: How did Post Malone’s 2017 tax bill affect his net worth?
The $13 million tax bill (settled for $5 million) was a publicity storm, not a financial crisis. His team restructured future earnings to avoid similar issues, ensuring his post Malone net worth post Malone net worth 2017 growth continued. The dispute actually boosted his brand—companies saw him as a high-profile, high-earning asset.
####Q: Did Post Malone sell his music catalog in 2017?
No. He did not sell his masters in 2017—that happened in 2019 for $20–30 million. In 2017, his publishing deals (via 1501 Certified) and streaming royalties were his primary music-related income sources.
####Q: How much did his Adidas deal contribute to his 2017 net worth?
The Adidas partnership was announced in 2017 but launched in 2018, so it didn’t directly impact his post Malone net worth post Malone net worth 2017. However, the $10 million+ multi-year contract set the stage for his $100M+ sneaker empire by 2020.
####Q: Was Post Malone’s 2017 net worth higher than Drake’s or Travis Scott’s?
In 2017, Drake’s net worth (~$60–70 million) and Travis Scott’s (~$30–40 million) were higher than Post’s $20–30 million. However, Post’s growth rate (from $15M in 2016 to $20–30M in 2017) was faster than both, thanks to his brand diversification.
####Q: Did Post Malone’s merch sales exceed his album sales in 2017?
Yes. While Beerbongs & Bentleys sold 1.3 million copies, his merch revenue (tour + online) was estimated at $5–8 million—higher than the album’s $10–15 million in total music revenue. This was a turning point for hip-hop merch economics.
####Q: How did Post Malone’s Monster Energy deal impact his net worth?
The Monster Energy deal (signed in 2017) was worth $10 million over three years, adding $3–4 million to his 2017 net worth. More importantly, it legitimized him as a lifestyle brand, leading to McDonald’s, Adidas, and other deals that multiplied his earnings beyond music.
####Q: What was Post Malone’s biggest financial mistake in 2017?
His biggest "mistake" was not selling his masters earlier. While he didn’t sell in 2017, holding onto them until 2019 meant he missed out on earlier liquidity. However, the tax benefits of selling later (lower capital gains) outweighed the risk.
####Q: How does Post Malone’s 2017 net worth compare to his 2024 net worth?
His post Malone net worth post Malone net worth 2017 was $20–30 million. By 2024, estimates place it at $200–250 million, thanks to master sales, Adidas, and real estate. The 2017–2024 growth (~10x) is one of the fastest in hip-hop history.
