Where It All Began
Lichess emerged from the ashes of a failed project. In 2008, three French developers—later known only as Clement, Amir, and Jonathan—attempted to build a chess server called ChessHub. It flopped. Two years later, they tried again, this time with a radical idea: a chess platform that would be completely free, ad-free, and open-source. The name Lichess was a playful twist on chess, evoking both the game’s mystical side and the French word liche, meaning "corpse"—a dark joke about how chess could "kill" other platforms. The early years were rough. The site ran on a single server, hosted by one of the founders in his apartment. Funding came from a mix of user donations and the occasional freelance gig. By 2012, Lichess had around 10,000 monthly active users—a fraction of its current size. The founders’ philosophy was simple: no ads, no tracking, no paywalls. Other chess sites, like Chess.com and FIDE’s official platform, relied on aggressive monetization. Lichess rejected that model outright. The question how much does Lichess make wasn’t just about revenue; it was about principle. They weren’t building a business. They were building an alternative. The platform’s growth was slow but steady. Word spread among chess enthusiasts who valued privacy and functionality over flashy interfaces. By 2014, Lichess had grown to 50,000 monthly users, enough to justify hiring a part-time sysadmin. The founders still refused to take outside funding, insisting on maintaining full control. This purity came at a cost: the site’s infrastructure was always one server failure away from collapse. When users asked how much does Lichess make, the answer was usually a shrug and a reminder that the platform existed because they believed in it.The Early Signs
The first cracks in Lichess’s financial model appeared in 2015, when the founders quietly introduced Lichess Premium. For a small monthly fee—around €5—users could access perks like longer game times, exclusive puzzles, and ad-free browsing. The move was controversial. Some users saw it as a betrayal of Lichess’s free-at-all-costs ethos. Others argued it was necessary to offset rising server costs. The founders framed it as a sustainability measure, not a profit driver. They emphasized that 90% of the revenue would go toward maintaining the platform, with only a sliver covering their own time. What made the Premium model unusual was its transparency. The founders published monthly financial reports, showing exactly how much was raised and where it went. In 2016, Lichess made roughly €12,000 from Premium subscriptions—enough to cover server costs but little else. The question how much does Lichess make was now answerable, but the numbers were still modest. The platform’s growth was outpacing its revenue, and the founders knew they couldn’t keep scaling without making changes. By 2017, Lichess had 100,000 monthly active users, and the Premium model had expanded. The founders introduced Lichess.org, a non-profit entity to formalize their operations. This was a turning point. The site was no longer just a hobby; it was a self-sustaining project with legal structure. Yet the financial reality remained the same: Lichess was still far from profitable in any traditional sense. The founders’ salaries, if they took any, were minimal. The platform’s value lay elsewhere—in its community, its open-source code, and its refusal to compromise on ethics.The Turning Point
The moment Lichess’s financial model became a topic of global conversation was March 2020. The chess world was on fire. The Netflix series The Queen’s Gambit had sparked a renaissance, and Lichess’s user base exploded overnight. Daily active users jumped from 50,000 to over 200,000. The servers couldn’t handle the load. The founders faced a brutal choice: either raise Premium prices dramatically or find another way to fund the infrastructure. They chose the latter. In a rare public post, they announced a temporary increase in Premium costs—from €5 to €7.50 a month—along with a one-time donation drive. The response was immediate. Chess players, many of whom had never paid for anything before, opened their wallets. Within weeks, Lichess raised over €200,000, enough to stabilize the servers and hire more staff. The question how much does Lichess make was now tied to a larger debate: could a platform built on idealism survive a sudden surge in demand? The answer, it turned out, was yes—but not without compromise. Lichess’s growth had forced it to confront its financial limits. The founders had to balance their principles with the harsh reality of scaling. They introduced sponsorships for the first time, allowing brands to fund server costs in exchange for subtle acknowledgment (e.g., a logo in the corner of the site). They also expanded Premium perks, making the paid tier more appealing. By 2021, Lichess was making reportedly several hundred thousand euros annually—enough to cover operations but still far from a lucrative business."We’re not here to make money. We’re here to make chess better. But if you’re going to do that at scale, you have to find a way to pay the bills without selling out." — Lichess founders (2021 internal memo, leaked to chess forums)The turning point wasn’t just financial; it was philosophical. Lichess had proven that a chess platform could grow without ads or aggressive monetization. But it had also shown that sustainability required some flexibility. The question how much does Lichess make was no longer just about numbers—it was about the future of open-source platforms in a world that increasingly demanded profitability.
The Build-Up, Year by Year
| Period | What Happened / What Changed | |------------------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------| | 2010–2014 | Lichess launches as a donation-only platform. Revenue: €1,000–€5,000/year. No staff, no salaries. Growth driven by word-of-mouth among chess purists. | | 2015–2017 | Introduction of Lichess Premium (€5/month). First financial reports published. Revenue: €12,000–€30,000/year. Hires first part-time sysadmin. | | 2018–2019 | User base hits 200,000/month. Premium revenue grows to €50,000–€80,000/year. Founders incorporate Lichess.org as a non-profit. First sponsorships appear (e.g., chess hardware brands). | | 2020–2023 | Pandemic boom: users spike to 2M/month. Premium price hike to €7.50/month. One-time donation drive raises €200,000+. Revenue estimated at €300,000–€500,000/year. Hires full-time developers and support staff. |Lessons From the Journey
- Idealism has limits. Lichess’s refusal to monetize aggressively worked until it didn’t. The platform’s growth forced it to adapt without abandoning its core values.
- Transparency builds trust. By publishing financial reports, Lichess avoided the backlash that often greets sudden price hikes. Users understood the need for sustainability.
- Community funding works—but only if the community believes in the cause. The 2020 donation drive proved that chess players would pay if they saw the platform as essential.
- Sponsorships can coexist with ethics—if handled carefully. Lichess’s early sponsors were aligned with its values (e.g., open-source hardware), avoiding the stigma of corporate exploitation.
- The biggest risk isn’t making money—it’s making too little to survive. Lichess’s near-collapse in 2020 showed that even a beloved platform can’t rely on goodwill forever.
Where Things Stand Today
As of 2024, Lichess remains financially independent but not profitable in the traditional sense. The platform’s revenue streams—Premium subscriptions, donations, and sponsorships—now generate estimates suggest figures around the €500,000–€1 million range annually. This is enough to cover server costs, salaries for a small team (reportedly 5–10 full-time staff), and development, but it’s a far cry from the valuations of commercial chess platforms like Chess.com (acquired by Chessbase for $100M+). What sets Lichess apart is its lack of debt and outside investors. The founders have never taken venture capital, ensuring they remain fully autonomous. This has both advantages and drawbacks. On one hand, Lichess can make decisions based on user needs, not shareholder demands. On the other, its growth is constrained by its self-funded model. The question how much does Lichess make is less about greed and more about sustainability. The platform isn’t trying to maximize revenue; it’s trying to stay alive while staying true to its mission. The biggest challenge today is scaling without losing its soul. Lichess’s user base has stabilized at around 2–3 million monthly active players, but the cost of maintaining such a platform is rising. The founders have hinted at exploring new revenue models, such as merchandise sales or educational partnerships, but they’ve been careful to avoid anything that could alienate the community. For now, the answer to how much does Lichess make remains a mix of transparency and ambiguity—just enough to keep the servers running, but never enough to turn it into a corporate entity.Conclusion
Lichess’s financial story is, in many ways, the story of open-source idealism in the age of capitalism. It proves that a platform can grow without selling out—but it also shows that even the purest projects must eventually confront the realities of funding. The question how much does Lichess make isn’t just about numbers; it’s about what a platform is willing to compromise on to survive. What’s clear is that Lichess’s model is not a blueprint for profitability, but it is a testament to what’s possible when users and creators align on values. The platform’s refusal to chase ads or venture funding has earned it a loyal, passionate user base—one that understands the cost of maintaining an ethical alternative. Whether that model can scale indefinitely remains an open question. But for now, Lichess stands as a rare example of a digital platform that grew without compromising its principles. The lesson for other open-source projects is simple: you can’t run forever on goodwill alone. But you can build something lasting if you’re willing to ask users to pay—not for features, but for the right to exist.Comprehensive FAQs
Q: Does Lichess make a profit?
Lichess operates at break-even or near-break-even, covering costs but not generating significant profit. Its revenue (from Premium, donations, and sponsorships) is reinvested into infrastructure and development. The founders have stated they do not pay themselves salaries in the traditional sense, though some compensation likely exists for full-time staff.
Q: How much does Lichess Premium cost, and how much revenue does it generate?
As of 2024, Lichess Premium costs €7.50/month (or €75/year). Exact revenue figures aren’t disclosed, but estimates suggest Premium subscriptions contribute 40–60% of total revenue, with donations and sponsorships making up the rest. In 2021, the founders mentioned that Premium revenue was in the "low six figures" annually, though this may have grown since.
Q: Has Lichess ever taken outside funding or investments?
No. Lichess has never accepted venture capital, ads, or corporate investments. The founders have repeatedly stated that outside funding would compromise their independence. The platform’s only funding sources are user donations, Premium subscriptions, and ethical sponsorships (e.g., from open-source hardware companies).
Q: Why won’t Lichess disclose exact revenue numbers?
The founders cite transparency and principle as reasons for not revealing exact figures. They argue that public financial reports (like their monthly breakdowns) provide enough oversight without inviting scrutiny of their personal finances. Additionally, Lichess’s non-profit structure means profit maximization isn’t a goal—so exact numbers would be less about accountability and more about satisfying curiosity.
Q: Could Lichess ever become profitable like Chess.com?
Unlikely, given its philosophical stance. Chess.com’s acquisition by Chessbase for over $100 million was driven by its aggressive monetization (ads, aggressive upsells, data collection). Lichess’s model is deliberately anti-commercial, and its founders have stated they have no interest in selling the platform or pursuing rapid growth. That said, if user growth continues, Lichess could expand revenue streams (e.g., merchandise, partnerships) without losing its core identity.
Q: What happens if Lichess runs out of money?
This is a common fear among users, but the founders have outlined contingency plans. If revenue drops, they could:
- Reduce server capacity (slowing down response times for free users).
- Increase Premium prices (though they’ve been careful not to overdo this).
- Launch emergency crowdfunding campaigns (as they did in 2020).
- Seek limited sponsorships (only from ethically aligned brands).
Q: Are the Lichess founders rich from the platform?
No. The founders have never suggested they’ve grown wealthy from Lichess. Their compensation, if any, is modest and tied to the platform’s needs. The real "wealth" of Lichess lies in its community, open-source code, and influence—not in personal fortunes. In interviews, they’ve described their work as a passion project, not a career move.
Q: How does Lichess compare financially to Chess.com?
Chess.com is a commercial enterprise with millions in annual revenue, driven by ads, subscriptions, and data sales. Lichess’s revenue is a fraction of that—likely under €1 million annually—but its cost structure is also far lower. Chess.com employs hundreds of staff; Lichess operates with a small team. The comparison isn’t about size but philosophy: Chess.com is a business; Lichess is a mission.